A call-to-action tells your audience what you want them to do. And whether you are a small business, nonprofit or corporate giant, everyone is vying with your brand for that audience engagement. It's pursued and measured and fine-tuned. You watch the marketing stats -- open rates, likes, retweets -- and of course the monetization of interactions.
But what are you doing to creatively engage your customers with your brand? What are they getting from your brand experience? How does that engagement elevate the relevance of your product, program or service? Or create a loyalty...
The saying goes "April showers bring May flowers...", and in Portland rain is usually a guarantee no matter what month it is.
But on this very sunny April day with record heat, a video shoot was scheduled in the Pearl District -- and the script called for rain and umbrellas. So, the crew attached a fire hose to a hydrant and a 30-foot spout from the hose to produce a nice shower. And then the sun cast a perfect light on the scene.
Our umbrellas go up to that out-of-the-box thinking!
In the early summer of 2014, the Laurelhurst community in Portland was faced with the demolition of an iconic 1900s Spanish mission-style home that sat at the entry of their historic neighborhood. Fortunately for the home, the neighbors on the street where it lived included a historic preservation professional, a graphic designer, a communication expert and lots of willing volunteers.
Our first step was branding the home after the original owner, L.B. Markham, and developing a straightforward graphic approach -- tying the color to the notable red roof of the home. This gave us an easy w...