© 2016 Brigit Communications Collective

May 4, 2016

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Those sunlit bedrooms with fluffy white comforters and jumping kiddos bringing breakfast-in-bed. The handsome Dad follows with a special little blue box filled with a new jewel. Cards, flowers, massages, every kiss beginning with K.

Mom's expectations for Mother's Day should be pretty high, right?

Well, a recent independent study conducted by the research team here at Brigit shows that only about 30% of mothers surveyed said they're actually looking forward to Mother's Day. Flat out 25% responded "no." That leaves 45% in the "sorta" column -- which means we have a good opportunity to improve the Mother's Day "customer" exp...

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