In the early summer of 2014, the Laurelhurst community in Portland was faced with the demolition of an iconic 1900s Spanish mission-style home that sat at the entry of their historic neighborhood. Fortunately for the home, the neighbors on the street where it lived included a historic preservation professional, a graphic designer, a communication expert and lots of willing volunteers.
Our first step was branding the home after the original owner, L.B. Markham, and developing a straightforward graphic approach -- tying the color to the notable red roof of the home. This gave us an easy w...
