© 2016 Brigit Communications Collective

April 7, 2016

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In the early summer of 2014, the Laurelhurst community in Portland was faced with the demolition of an iconic 1900s Spanish mission-style home that sat at the entry of their historic neighborhood. Fortunately for the home, the neighbors on the street where it lived included a historic preservation professional, a graphic designer, a communication expert and lots of willing volunteers.

Our first step was branding the home after the original owner, L.B. Markham, and developing a straightforward graphic approach -- tying the color to the notable red roof of the home. This gave us an easy w...

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