Hey!

A call-to-action tells your audience what you want them to do. And whether you are a small business, nonprofit or corporate giant, everyone is vying with your brand for that audience engagement. It's pursued and measured and fine-tuned. You watch the marketing stats -- open rates, likes, retweets -- and of course the monetization of interactions. But what are you doing to creatively engage your customers with your brand? What are they getting from your brand experience? How d

The saying goes "April showers bring May flowers...", and in Portland rain is usually a guarantee no matter what month it is. But on this very sunny April day with record heat, a video shoot was scheduled in the Pearl District -- and the script called for rain and umbrellas. So, the crew attached a fire hose to a hydrant and a 30-foot spout from the hose to produce a nice shower. And then the sun cast a perfect light on the scene. Our umbrellas go up to that out-of-the-box th

In the early summer of 2014, the Laurelhurst community in Portland was faced with the demolition of an iconic 1900s Spanish mission-style home that sat at the entry of their historic neighborhood. Fortunately for the home, the neighbors on the street where it lived included a historic preservation professional, a graphic designer, a communication expert and lots of willing volunteers. Our first step was branding the home after the original owner, L.B. Markham, and developing